This Hôtel Magique piece is a stunning example of shape play, with its Art Deco-inspired design. The light background sets the stage for the bold "Magique" text in deep red at the top, while a large splash of blue dominates the lower portion, creating a striking balance between classic and contemporary. Amsterdam-based creative Milou Neelen, the visionary behind Hôtel Magique, draws on retro influences from Parisian apartments, Americana motels, and the whimsical worlds of Wes Anderson. Her graphic prints burst with primary colours and minimalist yet captivating designs, making them a perfect statement for any space. Welcome to the world of Hôtel Magique.

Milou Neelen began her career working for a Dutch fashion brand before transitioning to freelance illustration and launching her own brand. Hôtel Magique was born during a trip to the USA, where she discovered a large piece of Japanese Momi paper. Originally designing a wall canvas to evoke the feeling of a hotel in her own home, this concept evolved into what would become Hôtel Magique.

The brand quickly took shape, sparked by the positive energy surrounding the concept of "Magique." What started with posters and cards has since expanded into a range of products, all capturing the essence of Hôtel Magique.

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