Ran by Hattie Human, The Violet Eclectic is heavily inspired by the pop art era, the bold colour choices, graphic illustrations and the celebration of the everyday, as well as the messages and the styles of the hippie movement. Basically The VE is 'flower power' but with a modern day edge. The aim is to bring a splash of colour and joy to the everyday through typography and illustrations that celebrate positivity and highlight the importance of self love and knowing that it is okay to not be okay.